Sports recovery company Hyperice hopes they will at least be a part of the future for esports, or “New Sports” in terms of recovery. In July of 2018, they signed a deal with Foundry IV to develop an initiative called, “Move”. 

The goal, similar to other professional sports, is to improve the performance and career length of professional gamers. Just as other best practicies of professional sports such as nutrition and psychology have come to professional gaming, the new partnership will introduce health, recovery, and wellness to esports. Their hope is to bring it to a new level not previously seen in the industry. As the money and attention surrounding esports and professional gamers grows, there will continue to be added stress on these esport atheltes to perform at the highest level. Many gamers have already inked deals with food and beverage companies to help them fuel up and stay energized, but Hyperice appears to be the first to take a big step toward the recovery process.

As Foundry IV looks to redevelop the term eSports into New Sports, they see this partnership as an opportunity to help their New Sports Federation stand out. As the eSports space continues to grow at an incredible rate, competitors across the world are seeking technologies to help improve their health and wellness in order to have a competitive edge and extend their careers. The partnership should help them bring this competitive edge directly to the gamers.

The Details

• Activation began in August 2018
• Studies evaluation duration of game play and necessary preventive and recover solutions relating to muscle relaxation, stress reduction and mobility.
• Educational workshops and tutorials featuring elite level professional gamers and scientific experts utilizing Hyperice products.
• Hyperice will establish mobility and recovery rooms at high profile events and activations.
• Hyperice will also customize recovery kits, to be inclusive of specific gamer related protool and applications.

Through the partnership, studies will be conducted to analyze the duration of game play in hopes to reveal key insights about stress on certain body parts as well as introduce and develop new methods for muscle relaxation and recovery. It is expected that Hyperice will bring its knowledge and products to the forefront of the gaming world and promises to educate gamers on how to use their devices. Currently, their most popular products in the professional sports space are their Hypervolt Percussion Massage Gun and their vibrating foam roller, called Vyper. 

The partnership will introduce a gamut of products to gamers that their favorite NBA, NFL and MLB athletes utilize. So will we see Magisk foam rolling at his next international competition? Likely not, but the partnership with the gaming community will certainly introduce a brand not otherwise known in the space. It will provide Hyperice with an entirely new demographic to market to, and if done correctly, could land them a large marketshare in a booming industry. .As the esports world continues to grow and gain mass-appeal, we can only image what other similar partnerships we may begin to see.